BYBL is an independent womenswear label, founded in 2013 by the iconic Australian designer, Bettina Liano. It inspires an exciting new chapter in the evolution of a designers work that spans over 3 decades, rooted in impeccable tailoring, and a deep appreciation for premium-quality fabrics. BYBL is a fresh yet faithful continuation of her vision and values, with a commitment to timeless style and an unrelenting passion for craftsmanship,

Every piece is thoughtfully designed to embody elegance, versatility, and longevity, championing sustainability through enduring fashion. Our commitment to creating garments that stand the test of time reflects, promoting investment dressing, and a belief in quality over excess and a focus on reducing waste.

From a studio in Melbourne, Australia, Bettina continues her mission. As always, our designs are proudly Made in Australia, supporting local industry and manufacturing. This commitment reflects not just our dedication to quality but also our belief in fostering a thriving local fashion community. BYBL represents independence, creativity, and the enduring pursuit of style with substance.

This is more than fashion—it’s a mission. Join us as we continue to craft pieces that inspire confidence, individuality, and sustainability

If you want to know more about the evolution of BYBL Link to my story.