Welcome to the home of, the iconic Australian denim deisgner, Bettina Liano. BYBL stands for designs BY BETTINA LIANO.

Since 2013, if it's not BYBL by BETTINA LIANO, then it's not designed BY Bettina Liano.

"BYBL jeans are designed to lift your butt and elongate your legs". That's been Bettina's promise, since releasing her first jean design in 1989.

Proudly made in Australia using responsibly sourced, high performance denim, that won't lose its shape.

Rodeo Jeans


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