Welcome to the home of, the iconic Australian denim deisgner, Bettina Liano. BYBL stands for designs BY BETTINA LIANO.

Since 2013, if it's not BYBL by BETTINA LIANO, then it's not designed BY Bettina Liano.

"BYBL jeans are designed to lift your butt and elongate your legs". That's been Bettina's promise, since releasing her first jean design in 1989.

Proudly made in Australia using responsibly sourced, high performance denim, that won't lose its shape.

Shop Winter 2020 - Rodeo Jeans

First released in 1994. This updated version has a high rise, cropped kick leg. Looks great worn with heels or sneakers. Made in high performance stretch denim that wont lose its shape. Featuring no waist band that forms into your waist for the ultimate in comfort and flexibility. Available in 4 colors. 

SHOP Rodeo Jeans

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