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Bettina Liano is the founder and former owner of the eponymous Bettina Liano Brand. Established in 1984, the brand took off when a dress she made was spotted by an A-list store buyer on Melbourne's most revered High Street. Bettina Liano's signature feminine style, including her draped jersey dresses and seductively tailored denim jeans, has been exported to department stores in the USA and Asia. Her designs have also become favorites among international celebrities and performers such as Kim Kardashian, Paris Hilton, Grace Jones, Aaliyah, Lil' Kim, Portia de Rossi, Natalie Portman, Serena Williams, Sophie Monk, P!nk, Kelly Rowland, Madonna, Alicia Keys, Britney Spears, Courtney Love, and Kylie Minogue, to name a few.

In the 1990s, Bettina's denim designs were identified by the iconic yellow flag on everyone's hips. These jeans became a cultural touchstone of the 1990s era in Australia. Bettina was touted by the Australian press as "the jean queen" and "the brand we all know and love."

Fast forward to 2014, and Bettina launched a new label, BY BETTINA LIANO. At its core are jeans, with the range expanding each season to include fashion and outerwear.

Bettina has loved denim since she first launched jeans in 1989. For over 35 years, her philosophy has been to "create seductively tailored jeans that will flatter many shapes and sizes, delivering enduring style and quality." Her mission is "to ensure the happiest customer experiences."

At BY BETTINA LIANO, we continue to value our thousands of customers' positive experiences.

Customer rapport is so important to Bettina that when faced with choosing another label name, she chose to put the prefix 'by' in front of her name. The reason? "I can't lose sight of my customers! They are my inspiration."

BY BETTINA LIANO the label is designed by Bettina Liano herself.

Made in Australia using the finest quality fabrics, responsibly sourced for the future of our planet. 

BY BETTINA LIANO is based in Naarm / Melbourne, and acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation as the traditional custodians of the land, and pays respect to their Elders past, present and emerging