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Bettina Liano is the founder and former owner of the eponymous Bettina Liano Brand.

Established in 1984, the brand took off when a dress she made was spotted by an A-list store buyer on Melbourne's most revered High Street.



Bettina Liano's signature feminine style, including her draped jersey dresses and seductively tailored denim jeans, has been exported to department stores in the USA and Asia. Her designs have also become favourites among international celebrities and performers such as Kim Kardashian, Paris Hilton, Grace Jones, Aaliyah, Lil' Kim, Portia de Rossi, Natalie Portman, Serena Williams, Sophie Monk, P!nk, Kelly Rowland, Madonna, Alicia Keys, Britney Spears, Courtney Love, and Kylie Minogue, to name a few.



After a deal gone wrong, Bettina was forced to sell her renowned trademarks in 2013. These were identified by the iconic yellow flag on everyone's hips. These jeans became a cornerstone of the 1990s era in Australia.

Bettina was proclaimed by the Australian press as "the jean queen" and "the brand we all know and love." 

Fast forward to 2024, Bettina Liano is still making jeans in Melbourne Australia, under the name of ByBettinaLiano - BYBL (which is pronounced as bible). Est 2014.

Bettina's design philosophy has been to "create seductively tailored jeans that will flatter many shapes and sizes, delivering enduring style and quality." and uses high quality denim that lifts and shapes you and lasts for years.

Her mission is "to ensure the happiest customer experiences."

At BY BETTINA LIANO, we continue to value our thousands of customers' positive experiences.

Customer rapport is so important to Bettina that when faced with choosing another label name, she chose to put the prefix 'by' in front of her name. The reason? "I can't lose sight of my customers! They are my inspiration."

BY BETTINA LIANO the label is designed by Bettina Liano herself.

Made in Australia using the finest quality fabrics, responsibly sourced for the future of our planet. 

BY BETTINA LIANO is based in Naarm / Melbourne, and acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation as the traditional custodians of the land, and pays respect to their Elders past, present and emerging