Since 2014, Bettina Liano the designer, no longer designs or produces apparel for the BETTINA LIANO™ or O JEANS™ brands. And has no affiliation with TARGET AUSTRALIA.

BYBL is the new denim brand founded by the Designer, Bettina Liano.

The new BYBL is inspired by and celebrates 30 years of Cult Denim, designed by the designer, Bettina Liano.

The new BYBL Collection will focus entirely on jeans. As well as featuring signature skinny denim styles, the new collection will also feature a variety of high waisted styles, relaxed fits, boot legs and straight legs.

Experience the new era of legendary fit and quality that is BYBL by Bettina Liano. Fits that will elongate your legs and lift your butt and styles that can take you effortlessly from day to night.

BYBL Jeans are MADE IN AUSTRALIA using only premium denim imported from Europe. Premium denim, luxurious to touch, provides exceptional comfort and longevity of fit.

“A well designed pair of jeans can remain a part of your wardrobe for many years. Imminent of the philosophy behind the BYBL brand.” Bettina Liano

Bettina launched her original namesake label in 1985, with a catwalk show in Melbourne, Australia. A collection of simply draped black wool jersey pants, shirts and dresses. It attracted curious attention from the press and clients because the entire collection had exhibited no other colour except black. Although a well worn concept today, it was considered to be very directional at the time.

BYBL by Bettina Liano is brought to you from the design studio of Bettina Liano. Beware of imitation.

Fast forward to the future and experience the new heritage.